Rizo was born in 2008 as the mascot for a Spanish insurance company called Genesis Seguros — just a humble little hedgehog, nobody thought much of it. Then 2013 happened. The "hahayes" meme exploded across the internet and Rizo became a viral sensation overnight. Somewhere along the way, Elon saw it. And Elon loved it. He tweeted it himself, pairing it with "S3XY" and Tesla's model lineup like it was the most natural thing in the world. Then Rizo started showing up on the Tesla Model Y order confirmation page — the first thing you'd see after dropping $50k on a car. Not an accident. Clearly something...

Then came the drone shows. The first one lit up the night sky spelling out "HahaYes" — Rizo flying above a crowd of thousands. A flex so big it was visible from space. Then during the X takeover drone show, he came back — this time under a new name: RIZO. Rebranded. Leveled up. Still the same hedgehog. It didn't stop there. A Rizo easter egg was spotted on a flagpole at the Tesla Gigafactory in Texas, only visible if you sent a drone up to look for it. Tesla officially tweeted the meme in March 2025. Then Rizo hijacked the Robotaxi tipping screen as a prank in June 2025. And if that's not enough — you can buy an official HahaYes tee directly on Tesla's website.